#Google #SEO #SearchEngineOptimisation
Google: Links No Longer a Top Three Ranking Signal
Google has been downplaying the importance of links in its ranking algorithm for the past couple of years now. But last Thursday, at PubCon, Gary Illyes from the Google Search team said he wouldn’t even put links into the top three ranking signals Google Search uses.
Vast Majority of Bot Attacks Emanate From China and Russia
A study released Tuesday by Netacea found that 72% of organizations surveyed suffered bot attacks that originated in China, and 66% from Russia.
The study also found that the average business loses 4.3% of online revenues every year to bots, or $85.6 million, a number that has more than doubled in the past two years.
#SmallMediumEnterprise #CyberSecurity #PrivacyMatters #Australia
Small Businesses Will No Longer be Exempt From the Privacy Act
The federal government has revealed a raft of reforms to the Privacy Act aimed at bringing it into “the digital age”.
One of the key reforms applies to small businesses that earn less than $3 million a year. Such businesses are currently exempt from the Privacy Act, but the government has agreed in principle to remove this exemption, meaning small businesses will be obliged to secure any consumer information they may hold and to notify individuals of any breach that does occur.
Actor Tom Hanks Warns of Ad With AI Imposter
Actor Tom Hanks and CBS talk show co-host Gayle King on Monday were warning fans about ads featuring imposters generated by artificial intelligence.
“Beware,” Hanks said in an Instagram post that evidently showed a copy of an unauthorized digital version of him. “There is a video out there promoting some dental plan with an AI version of me. I have nothing to do with it.”
Aussie Authors Caught Up in AI Data Controversy
Australian authors have been caught up in a major controversy around the data used to train large language models after an investigation uncovered 183,000 pirated books were included in a commonly used dataset called Books3.